Remote online notarization (RON) has a long way to go before it is widely accepted. However, by following 5 smart marketing strategies, remote notarizations can be a valuable part of a self-employed Notary’s business offerings.
In fact, since September 2020, I have received more than 10,000 requests for remote notarizations, which have added significantly to my income as a mobile Notary/Notary Signing Agent.
This article discusses 5 of the marketing strategies I followed to generate that business:
- Create and maintain your Google Business Profile
- Create content on your website
- Explain the benefits of using a remote online Notary service
- Connect with military bases
- Connect with international firms
By following these tips, you'll be sure to generate more interest in your RON business and attract new clients.
1. Create and maintain your Google Business Profile
One of the best ways to market your RON business is to create a Google Business page. This will allow you to list your business in Google's search results, as well as provide potential customers with important information such as your contact details, business hours, and location.
When listing your services be sure to include remote online notarizations and electronic notarizations. You want to ensure you are keyword-heavy throughout your listing. I receive about 3-5 inquiries a day for remote online notarizations from individuals around the world based on the way I optimized my Google Business Profile.
2. Create content on your website
Another effective way to market your remote Notary business is to create content about RON – such as articles and videos – on your website. When you add content to your website be sure to have heavy-keyword usage again and also include links to reputable sources about electronic notarizations.
Be sure that you make the process appear simple and to the reader’s benefit versus in-person notarizations. Try adding a quick 60-second video to your website that will explain the steps to complete a remote online notarization. Here is a link to a sample video I use on my website: E-Notary Advertisement
3. Explain the benefits of using a remote online Notary service
When talking to local businesses and individuals, it's important to explain the benefits of using an electronic Notary service. This will help potential clients understand why they should use your services, and it may encourage them to switch from in-person Notary services.
Educate your market on what RON is because the average person has absolutely no idea. It is your job to explain to them why it is in their best interest to use your remote online services because it is both time and cost-effective for them.
4. Connect with military bases
Another great way to market your remote Notary business is to connect with military bases. There are many benefits to using RON services for military personnel, so this is a great way to reach out to potential customers.
You can connect with military bases through online directories or by placing ads on websites that are popular with military personnel. By connecting with military bases, you'll be able to reach a wider audience and attract more clients to your RON business.
If you live close to a base, you can connect with different departments that will tell you where to provide your information. You can also connect with someone in your area who is in the military or in online military family groups to discuss your services and make that warm connection for you.
5. Connect with international firms
Finally, don't forget to connect with international firms that may be in need of remote Notary services. You can find international firms through online directories. And market to U.S. companies who do business internationally. You can find these by a simple Google search. A good place to start is with international real estate companies and attorneys.
I also have consistent international clients who keep me pretty busy. But remember the time difference with international clients. Sometimes I am up at 1am notarizing documents.
By following these tips, you'll be sure to generate more interest in your remote Notary business and attract new clients. The sky is the limit with RON because you no longer have to meet in person with clients which will allow for more notarizations to be completed in one day.
In my independent Notary service, I complete between 2-10 remote notarizations a day. But you can generate way more than that based on what you are looking to accomplish and your time flexibility.
Vanessa Terry, owner and head trainer at Notary2Notary, has over 10 years of experience building successful businesses nationwide. After finding her own six-figure success as a Notary trainer and entrepreneur, she launched Notary2Notary to empower those all over the country to start their own business. Vanessa coaches her Notary students on these three tiers to help others build their successful Notary signing agent businesses across the country.
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How I launched my remote Notary business